Clients and Case Studies

MTC worked with the team of Directors at JoJoMamanBebe to support their launch into the US market, focussing particularly on proposition development, marketing launch and defining requirements for a new Magento site build. Here, Steve Mills joined us for the more technical aspects of the requirements gathering.

Here MTC was tasked with reviewing the readiness of all areas of the business for launching internationally, working with the Product team to define a minimum marketable product based on consumer and competitor research, and defining and developing localisation structures, software, structures and processes.

Claudia Carrel joined on this project to help review Translation Management Software options and to define and install processes for translation teams to follow, and Caroline Evanson was introduced as a coach for one of the senior team.

Working with the owner manager team at Underfloor for over 6 months, MTC was initially tasked with helping them define their strategy and execution planning for an international launch.

Latterly focus changed and we began to work with the wider management team to fundamentally overhaul a number of aspects of the business with a view to making this exciting and fast growth business as attractive as possible to professional investors. We ran supplier selection processes for a number of marketing agencies who subsequently step changed customer acquisition rates and costs, facilitated the improvement of HR processes and systems, improved reporting processes and business stewardship, and championed and led the website replatforming to Magento.

Following my exit, a significant stake in the business was taken by Travis Perkins.

Claudia Carrel, Laura Herrod and Padriag Timmins joined on this project to help review the market opportunity in Germany, develop improvements to the telephony sales processes, and build RFM models and marketing plans respectively.

MTC ran a market selection process for Vashi, reviewing in detail the options of a multi country cross border strategy vs a deeper and more focussed “one country at a time” approach.

Claudia Carrel joined on this project to deliver German translations and analysis.

Working on a retained basis Maddy mentors the E-Commerce Manager at Chinti&Parker supporting her in all aspects of trading from budget preparation to executing the trade plan.

Padriag Timmins worked with Maddy at Chinti&Parker to do RFM analysis and to help put together a resultant highly targeted CRM campaign.

MTC is currently working with this exciting retailer and services provider on a confidential project involving Heathrow Airport and the execution of an associated digital strategy.

We worked with Rianta Capital, the investors in Forever New to help define and develop an international strategy for 3rd party e-commerce.  We also provided a detailed critique of their email marketing strategy.